RSS Banner


B1G1 – Global Giving Partnering Businesses With Charities

Posted by: David Anttony  /  Category: Business

Buy1GIVE1 is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference.

Imagine, for example, you purchased a TV, and automatically a cataract-blind person received the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (BOGO/B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.

Nowadays, when both corporations and charities have seen a decrease in gains and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a product to trade and a charity with a cause to advance. Unlike “corporate philanthropy,” which merely includes a company making a tax-deductible charitable donation, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by bringing in contributions and calling attention to the cause.)

You buy a book, a tree is planted. You dine out, a child is fed. Buy One Give One – simple. The list goes on forever and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.

In Buy1GIVE1, they made sure that in all cases, the consumers are not simply involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

The Secret Of Happiness Is Bonding

Posted by: Masami Sato  /  Category: Business

Why do we live? What are we here for? Day after day we asked these questions of the purpose and meaning of our lives. And most of us constantly look for the answer. How can we achieve happiness? This is yet another question urging us to look for its answer every day. What if the answer to those questions is simple? What if it is all simply about ONE thing? Connection. The secret of happiness is explained thoroughly in the clear and refreshing voice of Masami Sato in this excerpt of her book, ONE.

What are we searching for?

There are so many things that we carry out in our lives.

But have we ever thought about why we do what we do? What are we really looking for?

The world now is full of billions of us coming from different races, countries, religions and beliefs all doing different things. We all look different and act quite differently. We have different interest and attitude from others. We communicate differently often using different languages. We have different desire and feelings.

However, if we were to say there is just ONE thing we are ALL looking for, what would it be?

While I travelled all over the world, I did ask people one simple question, “What would you like to achieve in your life? What do you really want?”

At first, it looked as if people were in search of different things, as they gave casual answers like “A nice partner”, “Good job”, “My own house”, “A loving family”, “A perfect mate”, “More money”, “Financial Freedom”, “Peace of mind”, or “Meaning of life”. There were other similar answers as well.

I actually noticed that some of these things are temporal desires and some are more permanent desires. Temporal desire means we want it because we do not have it yet or we don’t think we have it yet. On the other hand, permanent desire is not about attaining things we do not have. It is about the ‘feeling’ we seek so this does not end no matter what we get or achieve at each moment of our life.

If we take off the temporal desires from the list and look only at the permanent desires, it is clear that all we want is to continue experiencing positive feelings like exhilaration, enjoyment, encouragement, motivation, kindness, love, happiness etc. – in another way, we want to remain happy.

Contentment

Happiness is one state of emotion that we are all longing to be in. We all may define it differently. We may value it differently. We may experience it at different levels of intensity. But we surely have something in common when happiness comes to us. And when we discover this secret about happiness, we hold the power to be happier, and to make others around us experience the same feeling too.

This life, that we live, is a mystery. All of us like it in our own different ways. We may also dislike it in different ways. We may wonder about it. We may cherish it. Or we may just accept it in an offhand manner. But what is the ultimate purpose of this life? What if the mystery of our existence is at hand? What if its revelation actually brings us happiness and fulfilment when we come face to face with it?

What if the secret of our life purpose, and of happiness, is as simple as this:

It is all about connection.

Bonding is everything

Everything is about connecting. Everything is part of everything else. If we look at our own life, it says it all. Then we will start to see the real purpose of our life.

Why do we do anything, ANYTHING at all, in life as humans?

It is just because we want to connect to others. We make friends to build a relationship. We get married to establish a relationship in a deeper and more permanent manner. We create a family to further strengthen that relationship. We go out to meet more people to connect with them, not only to get benefits out of those relationships, but also to become more connected to the world.

We buy nice clothes and go to a hairdresser to feel more connected to our sense of aesthetics and to our own physical beauty. We eat a variety of food to feel more connected to our sense of taste and smell. We dine out to feel connected to the people we share the meals with. We buy mobile phones and computers to connect with others and the world. We read newspapers and magazines to stay connected to what is happening and what others are doing and feeling. We study and learn to connect with what others know and value.

All that we do is done to satisfy the need for that bonding. If we have no bonds with our own body, we do not even need to sleep or eat. Our bonds to all our senses tell us to do certain things to satisfy the demands that the body makes. If we disregard these pleas of our body, we feel pain and discomfort. And over and above our basic needs, we search for a bonding of a loftier type – the bonding to our existence – the bonding to our purpose. And without those bonds, it is just bare. Just like the barrenness many of us feel within when we have no bonds even to ourselves. It is just not the right way we are supposed to live our lives.

Relationship is powerful, and yet it’s fragile and tender..

When the bonds in a relationship lose strength, we go in for a separation, divorce, disagreements, judgement, and bitterness. It never feels good to lose the bonding. Still, it possible to be in love with someone today, and totally disconnected and bitter towards him tomorrow. And this change of feelings can happen just by the flicker of an eyelid. And the eyes might be yours or theirs!

When we feel disconnected

When we do not feel the connection, we start seeing problems. We start seeing differences and barriers. We start judging and criticising others. We magnify, dwell on and give energy to those things we perceive as problems. When that happens, we could even turn it all inwards and give ourselves pain and criticism. We cannot feel totally happy when we’re feeling disconnected from even one thing.

Bonding: the Secret to Happiness

What if we choose to perceive the entire thing in reverse? When we do that we understand this simple truth: we cannot feel despondent when we are in a strong relationship. It is simply not possible!

Try to feel moody when we feel the security of our bonding to the people around us and laughing and enjoying with our whole heart. Even if we have our own fair share of difficulties in life, we would still be able to break into a laugh and enjoy and feel good when the bonds are strong. At the same time, we would be unable to enjoy things when those bonds are absent.

Connection: Our Life

Connection is the core of everything. That’s what life is. Connection.

Things are just a combination of smaller parts. Things connect together to form a greater whole; the way our bodies are collections of smaller units, cells, organs, molecules and atoms.

Our acts and options also is an expression of the need for a relationship. We are meant to continuously find out ways to relate to each other and to a higher objective.

Relationship and Religion

Some of us choose to be part of different religions to feel more connected. The connection they seek could be to God. It could be to the people with the same belief. When we share the same belief, it creates a stronger sense of bonding within that group of people. More giving happens naturally among people who are feeling connected to each other.

Relationship and Business

Many people begin an enterprise to feel better bonded to themselves by being in control of their fate. But often in the entrepreneurial world, we end up being more and more segregated especially when we start viewing other ventures as contenders, staff as instruments and customers as a money flow. But the basic point of why we got into the venture was to feel the power of that bonding. So, why do we need to fashion that disconnection at all? May be in the perfect world, all business ventures worked differently, but hand in hand.

Connection and Wars

Some of us even give rise to polemics or battles to enjoy a sense of ’success’ or maybe a greater feeling of assurance and self-worth. But this only boomerangs. The moment we are ’successful’ in the battle, we are really severing the bonds with others. We are now in need of more confidence to safeguard ourselves from being assailed by others. The result is that we become more vulnerable and frightened. We cannot treat this as a joke because it actually happens to each one of us in diverse ways.

It could be the disagreements we have with the people around us. It may be the wrong assessment we make when we feel that something or someone is not right. When we make an attempt to be the only one to succeed, we can never succeed in the real way – we feel not connected. We can really enjoy the success when we succeed along with others. Then we will feel the strength of the relationship.

Despite the varied ways in which our needs are expressed, everything we do is to satisfy the yearning we have to feel and have a strong relationship.

The full sense of a bonding is realized only through our heart. We can bond with anybody when we are truly concerned about them and feeling that bond with them. If we are conscious of this, giving life to that required state of mind is really easy, uncomplicated and a pleasure. Then we would actually feel more delight and joy.

Life is just like a game. We experience things and do things in a game but fundamentally, the aim of any game is to enjoy. It is not about doing things or having things. When the game finally ends, the winners are only the ones who enjoyed the game. Not the ones who had more at the end. The results and outcomes of a game we play don’t affect our true life. But if we lost all our friends to play with during a game just because we wanted to be the winner in this round, would it lead us to the real winning game?

It is easy to make out this in the background of competing in sports, but we often do not realize it in the sports and games of real life. We forget so fast that life is also a form of sports.

We have no idea when this game began and when it would be over, all that we know is that it commenced in the past and that it will be over one day. When finally the umpire blows the whistle to stop the game, we can simply say, “Wow, it was a lot of fun. Let us play once again!”

In the sports of life, the aim of the game is to establish a relationship. We can keep connecting until we all unite to become one. It is the one way to constantly feel the relationship to our objective – the feeling of pleasure and delight. We cannot feel detached from the relationship to anything or refuse and conclude even one thing if we are to achieve a lasting relationship.

Life is as easy as that. There is only ONE secret.

And the secret is to connect.

To turn into ONE

To relish.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.