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Why Better Ethics Are Important

Posted by: Mark A Cella  /  Category: Business

Better Ethics Stem From Moral Values and a Belief System. Today’s Society is Very Complicated and Corrupt and Better Ethical Direction Will Bring Prosperity. Mark A Cella on the Foundation of Ethics

If ethics is the glue that holds any society together, then better ethics can only make life better for each and everyone in our society. Most Americans have a firm and honest grasp of ethics that governs the way they behave and the choices they make.

It is these ethical stances that dictate whether a community will stand firm together as one, or disintegrate due to the resulting friction brought about differing ethical positions.

Ethical values come under threat by people who are ardent for success by using unethical means. While the pressure to succeed in life can prove too much for some, that is never a good reason for one to abandon ethical values, which are the moral fabrics that keep societies and families together.

The pillars of good ethics such as responsibility, loyalty, and truthfulness assist in making right decisions regardless of the current situation or the environment that individuals may find themselves in at any given time.

Adhering to ethical behavior when faced with tough situations facilitates self-confidence, which is directly attributed to courage, a quality necessary to maintain ethical behavior.

These are qualities that successful people have in abundance and as a result are willing to overcome their fears and take risks in accordance to the principle of success. Better ethics are part of success, and for this reason it is imperative to have the pillars of good ethics be entrenched at an early age.

Ethics Injured by Current System

The unethical on the other hand result to such tactics as telling lies or cheating due to their fear of failing. The evening news is impregnated with examples of unethical behavior in politics, corporate America, and families.

For example, the unethical behavior of a Susan Smith led to the murder of her two children in October of 1994 when she drown them in a lake in order to revive a relationship with a local man who didn’t want a ready-made family.

The Unethical behavior of former President Bill Clinton, who had intimate relations Monica Lewinsky in the White House and then lied about it, resulted in lowering the standards of our positional presidential candidates, which may have been the direct cause of overlooking the un-convicted felon Barak Obama as a candidate for president.

Ethics Stem From Values

Ethical behavior is a result of moral beliefs, which stem from a value system often attributed to a foundation spiritual belief or the worship of a higher power.

While a small minority of society races to eradicate any public acknowledgement of God, these same people would be replete to explain their own foundations of right and wrong absent the moral law of the Bible.

Better ethics stem from a sense of right and wrong, good and bad, moral and immoral, which all come from a source, and in America, the source is the Bible. Even the laws of America were established in lock step with the principles of the Bible.

In Washington D. C. you can see a monument of Abraham Lincoln, a true man of freedom who reverberates a sense of right and wrong, an ethical man who said in regards to the Bible:

“In regard to this Great Book, I have but to say, it is the best gift God has given to man. All the good the Savior gave to the world was communicated through this book.”

- The Collected Works of Abraham Lincoln edited by Roy P. Basler, Volume VII, “Reply to Loyal Colored People of Baltimore upon Presentation of a Bible” (September 7, 1864), p. 542. -

No Ethics Means Goodbye Freedom and Security

What better ethics is there than to do good to one another in society? But today in America ethics are under attack.

While military’s can protect a nation, and Congress can control the governing of a people, without ethics and ethical behavior a nation is defeated and lost, imprisoned and enslaved, and oppression reins supreme.

Therefore let those who are unethical fail in their pursuits and those who are ethical richly succeed.

But most importantly, let us never forget where the foundations of our ethical behavior stems from, and let us display courage to acknowledge truth, never forgetting that freedom is the result of better ethics from courageous men.

Visit Mark A Cella’s site, www.Mark-Cella.com for more Mark A Cella fun and serious matters.

Author And Book Marketing Tips

Posted by: Gloria Jennings  /  Category: Business

If you write a book, chances are you want it to be successful in order that you are able to continue writing for a living. When you just start out, it may be difficult to be able to afford public relations services to promote your book. So how do you get your work known on little-to-no budget?

Funnily enough, many authors are making money by writing books about how to promote books. These may or may not have all of the answers, but they certainly have the right ideas. They advertise online. For just a few dollars for a web page (or maybe a free web page, when you can find it) you can get numerous Google hits. Use the new technology we have. Make YouTube videos, advertise on Facebook, do anything to ensure people hear about you.

Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.

You want to give just enough information about the book to make people interested. Do not talk too much about it or give anything away. Be a professional and think about the business of you. Every story or interview is just like a job interview. Do not say anything off-color or make stupid jokes. You do not want to risk alienating a single person. Make sure you are well spoken but do not try to sound ‘too smart’ and risk sounding like an idiot when no one has any clue about what you are talking about. Not everyone knows critical theory or the Laconian or Derrida point of view. Keep it simple and entertaining.

Be professional, be courteous, be humble, and make your audience wonder a little. Remember that if you are in a rural area, people will say, “I remember that person from high school!” or “That’s So-and-So’s child!” They will want to see what you have accomplished because there is a definite history there.

Promote yourself as much as you can without becoming irritating. Do television commercials and put up posters. Making deals with local businesses can be a great business move. You just want your book to get out there, even if you are not making much money on it yet. It takes a while for books to pass from hand to hand and for viral advertising to happen.

Access additional strategy about appearing on TV shows, Radio Publicity and company Strategy using the media now. Experience the outstanding benefits of marketing and promotion for yourself and your company.