RSS Banner


VoIP – Cheap Calls Not Adequate. Fast ROI Important To Win Contracts

Posted by: Daljeet Sidhu  /  Category: Business

VoIP providers have been playing on low-priced international and domestic calling rates and low service fees to sell the VoIP service to customers looking for low cost phone service. However, corporate decision makers do not make decisions based just on per minute price savings. VoIP service providers need to work harder – persuading business leaders on the quick payback potential of investing in VoIP systems.

Faster break even for technology expenditure

Trends indicate that businesses are looking at new tools and technologies that break even within 6 months – contrary to prevailing industry expectations of six quarters. In spite of significant progress in VoIP technology and products, this condition is tough on its service providers. They now need to produce financial break even information to close deals as corporate budgets are limited to projects that show noteworthy returns preferably within the same financial year.

Phased execution of projects

Restrictions on technology expenditure have made C-level executives rework their project plans. Technology requirements are now met in a phased fashion. Formerly, moving to a VoIP system was a gargantuan task involving upheaval in network, servers and desk equipment. The situation today is much different. Interoperable equipment gives managers the flexibility to implement parts of a long-term project as and when finances are on hand and business downtime is minimized.

Measuring benefits of VoIP systems

To measure the gains of installing or upgrading a VoIP system, CIOs have to consider both tangible and intangible results. Voice clarity and other useful features are intangible benefits that contribute significantly to employee productivity. Apart from this, CIOs need statistical results that have to be measured differently over a cyclic period. Some tactics used by CIOs to measure the performance and cost savings from a VoIP system include:

* Measuring the impact of the time expended in reconnecting dropped calls on staff’s output in terms of wasted hours.

* Collecting feedback from clients and evaluating the impact of a clear phone connection on deals that worked out and those that didn’t.

* Comparing the expense of managing a tele-presence suite over VoIP services with an executive’s travel bills.

* Distributing the total cost of a new VoIP system over the operations and maintenance budget of an existing system over half a year.

A true picture of the financial returns cannot emerge without accounting for the true cost of ownership. If a VoIP system successfully breaks even in 6 months, business managers can look forward to removing a line item from the budget. Few CEOs would argue with such a cost benefit.

VoIP system vendors – Proving claims

VoIP service vendors have to come up with realistic financial facts to substantiate their claims. They need to arm themselves with case studies and statistics to prove the actual cost of ownership over the existence of a VoIP system. For example, a VoIP project that breaks even in 6 months and does not need costly maintenance at least three years wins hands down with CIOs. The budget assigned to the corporation’s business VoIP system can be amortized over 36 months.

As VoIP systems are adopted in offices and homes, service vendors will be faced with bigger expectations from clients. Enterprise VoIP system distributors must prepare themselves with necessary financial information to convince potential buyers of the viability of a six-month ROI. All value-added VoIP service providers must learn this skill to win contracts.

Daljeet Sidhu. Read Small Business VoIP advice. Compare VoIP Service quotes.

Job Listings – Make The Job Search More Fruitful

Posted by: Alex Wu  /  Category: Business

Job listing is a way of making job search online more fruitful and result yielding for the online job applicants. It can be done on many basis like on the basis of the duration of job; job listing can be of two types – part time job listings and full time job listings. In part time job listings there are different varieties like hourly jobs, temporary jobs etc. It can also be on the basis of seasons like summer jobs or jobs that are taken up the entire year round.

Listings helps the job delivering agencies to categories the jobs and the job seekers available at any given time of the year and therefore provide the right job results for each job seeker. For example a student will probably be suitable for a part time job or summer jobs, a fresher will probably be suitable for entry level jobs and someone who already has some work experience will be suitable for executive jobs.

Job listings are done on a large variety of criteria’s like the position a person is going to hold, the age of the job seeker, the qualifications of the job seeker, what kind of entrance exams they have given and their respective scores in those exams and the level of job for which the applicant is eligible. As per levels jobs can be listed as entry level jobs, jobs for teenagers, jobs of executive level, retirement level jobs, jobs which can be done at home, cool jobs and government jobs etc.

Job listings can also be done on the basis of whether the job seeker is looking for a job inside one country or abroad. On this basis jobs can be specific to a certain country or international. For example if a person has a degree in any foreign language and wants to work as an interpreter, he or she will probably want to work in that particular country so they will have to be aware of the job vacancies and opportunities available there rather in their own country or any other country.

For job listing job search engines are of vital importance, they contain jobs listed according to varied criteria’s and help the online job applicants in getting acquainted with the jobs that are available for them. They are immensely helpful and provide detailed information about the kind of job, the company or agency the job is available in, how to apply for it and how to get in touch with the respective job providing authorities.

Job listing is also done on the basis of the place the applicant lives in. In order to get a job online successfully one has to know the right sites to search for and the right search engines to use. Also having a correctly formatted resume or CV helps a lot in proper job listing of a candidate and therefore helping the applicant in getting the right kind of job offers.

Alex Wu operates a classified ads website that lets people advertise, build groups, and connect. He hopes to create an active environment for businesses to place their job listings.

Create Attractive Rack Cards To Impress Customers

Posted by: Hema Mahesh  /  Category: Business

Rack cards are simple tools but they are highly efficient in drawing attention of people when they are displayed on the racks at different stores. Normally, they attract customers, who pick them up and get the communication about a product or service. It takes place everyday in stores and the product gets publicized slowly but regularly. You can take this opportunity in investing in rack card printing to publicize your products competently to grab the attention of customers.

You have known the nature of the rack cards and hence you have to create efficient materials to draw attention of visitors. The place for rack cards are all-purpose stores, departmental stores, gift counters and many other stores where people make regular visits to buy their needs.

You should select the proper place for displaying your rack cards and make them visible to get attention of customers. The material needs high class design and quality printing to attract people. You must engage a professional graphic designer to do the job and invest in high quality printing by a talented online printing company.

Two factors are significant for the success of your rack card printing and they are the attractive designing and the other is the place of display of your materials. If you can manage these two features competently, you can expect very good result of rack cards in making preferred effect on customers and your business will definitely grow. You should select a competent printing company who has the expertise to print colorful materials in an efficient fashion.

You should use good quality paper and get them laminated or polished so that they provide a shining display to attract passers by. Shining rack cards with brilliant colors draw people and motivate them to pick up some of your rack cards to go through them. In this way many people may become interested in your products or services and contact you in future.

You enlarge your customer base and ultimately the business develops due to fine display of quality rack card printing. Your investment starts to give results in terms of better sales and good profits. Rack card printing is a viable and sophisticated marketing tool to enhance business possibilities.

Through this article, we try to provide valuable information about rack card printing and its effectiveness. For printing and mailing more business promotional products, you can visit business card printing

Three Steps To Drive New Customers To Your Small Business

Posted by: Sam McNeill  /  Category: Business

Unfortunately many marketing initiatives by small businesses fail. Most small business owners have not been trained in how to market a small business and are unlikely to have a specialist marketer in-house. Often a small business will originate from the business owner’s passion and skill at what they do – they are at the heart of their small business. So why do marketing activities fail so often for small businesses? It is because over 95% of small business owners will select one of three marketing approaches, “copy-cat advertising”, “forever advertising”, and “do nothing”, that unfortunately do not deliver to expectations.

One form of small business marketing that is very prevalent is the Copy Cat method of advertising. This mimics what another company is doing and typically copies their ads. The end result is normally no significant return on the marketing dollars spent because there are fifty messages out in the market place all very similar.

The second marketing approach, involves deciding on one way to advertise and then just sticking to it year in, year out. It might be something like advertising in your local newspaper, or an ad in your regional directory (something like the Yellow Pages), but you choose this form and repeat it time, after time, after time. A common theme arising from this “forever advertising” is that the business doesn’t experience any real growth over the years. By not being able to measure the success of your advertising when you use only one method, you do not have any way of understanding if you are reaching your target audience. It may be that the potential customers don’t read the adverts in their local newspapers or do not utilise a printed directory to source their requirements. How can you know the best way to advertise your business to acquire new customers if you do not try alternatives and measure the outcome?

The final form of popular small business marketing that is doomed to failure is the “do nothing” approach. With this approach the business owner typically believes that their product or service and how they do things will speak for themselves – it doesn’t.

At the core of the small business marketing problem is that most small business owners don’t clearly understand why you do marketing. In a nutshell marketing is about “the things that you do that allow people to get to know you, like you and trust you.” After all if you are going to buy a product or a service from someone yourself wouldn’t you rather buy it from someone you know, like and trust?

To enable your small business marketing to deliver the following three steps are suggested. The first step is to be clear and specific on who your “ideal customer” is. For business customers you need to know: their location; how many people they employ; how much annual turnover is generated; who is their business owner and what are their key attributes; what problems can you help solve for them; and anything else relevant about them. If you are unsure as to who your ideal customer may be, then try looking at some of your best customers for commonality and their fit to your business.

The next step is to formulate an offer with the aim of it being irresistible for your ideal customers; the “irresistible offer”. What promise can you make that will make your customers stop and pay attention – knock their socks off? This irresistible offer can make you known to your customers by your promise. An example of this is Dominoes Pizza’s “Pizza hot and fresh to your door in 30 minutes or less or its free.” Dominoes Pizza’s irresistible offer was to its ideal customers who want a hot pizza delivered right now to their door. This offer was very effective over Dominoes Pizza’s competition at the time.

The last step is to find the best communication channel to provide your irresistible offer to your ideal customers so they can get to know you, like you and trust you. An effective way to communicate this to potential customers is to provide them with information from your customers that love what you do – testimonials. Combine your irresistible offer, testimonials and possibly some case studies in a pack and give them out and you will be effectively marketing to prospective customers to build awareness, likeability and trust. If you get the opportunity to follow up with your prospective customers personally then you are well on your way to having new customers. This is marketing delivering new customers, which means increasing your small business sales.

Looking to find the best expertise in Brisbane marketing, then visit Pyxis Business Partners to find the best advice on Brisbane marketing for your sales and marketing business success with Pyxis Business Partners.